Electronic mail is on the forefront of engagement for entrepreneurs because of its effectiveness, in keeping with Litmus Electronic mail Standing Report 2021. And due to that, we all know electronic mail entrepreneurs spend numerous hours making an attempt to get it proper, each time.
Effectively now you may brag about all that arduous work and get rewarded for it.
It is time for the annual Litmus Electronic mail Excellence Awards, the place we are able to acknowledge YOU and your staff in your unbelievable efforts.
And simply as electronic mail continues to vary, so have our submission classes for this yr’s awards.
So go forward and begin gathering all the main points of your most awarded marketing campaign of 2022!
2022 Electronic mail Excellence Award Classes
Final yr we delivered seven awards to some extraordinarily gifted electronic mail entrepreneurs. As requested by the e-mail geek group, we have made a number of class updates this yr that we all know you may admire.
Had an distinctive electronic mail marketing campaign in 2022 that deserves recognition? Learn concerning the classes beneath, write your entry, and undergo win!
Most Modern Personalization (B2B)
B2B (enterprise to enterprise) audiences count on their points to be understood and addressed with solution-specific communication all through their journey. Electronic mail personalization permits manufacturers to ship conversational communication that engages prospects and clients as people and choice makers.
Should you created a B2B electronic mail marketing campaign that leveraged personalization with sturdy reader perception Y your enterprise wants to face out within the inbox, we wish to know.
This class will probably be judged in keeping with the next standards:
- How do you utilize customized or dynamic content material in your electronic mail?
- How did you identify which parts to customise in your electronic mail?
- How do these customized parts assist you to join along with your subscribers on a novel stage?
- What had been your objectives in utilizing personalization?
- How does personalization assist obtain these objectives?
This award will probably be judged in two rounds. The primary will embrace a panel of judges from Litmus and the second spherical by a panel of exterior electronic mail consultants.
Enter to be thought-about for Most Modern Personalization (B2B)
Most Modern Personalization (B2C)
80% of shoppers usually tend to purchase from a model that provides customized experiences. They count on to see customized content material with their particular preferences and pursuits in thoughts, with each open.
To maintain up with altering shopper shopping for habits and preferences, electronic mail entrepreneurs should depend on buyer knowledge and insights to create campaigns that “wow” readers within the inbox. entry.
Should you created an incredible B2C (enterprise to shopper) electronic mail advertising and marketing marketing campaign in 2022 that gained buzz (and elevated engagement), we wish to share your success.
This class will probably be judged in keeping with the next standards:
- How do you utilize customized or dynamic content material in your electronic mail?
- How did you identify which parts to customise in your electronic mail?
- How do these customized parts assist you to join along with your subscribers on a novel stage?
- What had been your objectives in utilizing personalization?
- How did personalization assist obtain these objectives?
This award will probably be judged in two rounds. The primary will embrace a panel of judges from Litmus and the second spherical by a panel of exterior electronic mail consultants.
Enter to be thought-about for Most Modern Personalization (B2C)
Finest Onboarding Electronic mail Sequence
First impressions are vital. Your onboarding emails set the tone for what subscribers can count on from your enterprise. Additionally they outline the following steps of the journey and encourage additional engagement along with your model.
Present us the onboarding electronic mail sequence you are most pleased with, that made a long-lasting impression and helped clients really feel valued from the beginning. That is your time to shine!
This class will probably be judged in keeping with the next standards:
- How does your onboarding sequence clearly emphasize how clients can get began and shortly discover worth?
- Describe your method to incorporate clear calls to motion and actionable subsequent steps in your purchasers
- How does your onboarding sequence spotlight your worth proposition and the general advantage of your companies/merchandise?
- How does your onboarding sequence share your appreciation for brand spanking new clients?
- How is your onboarding sequence frequently enhancing? What checks, studying and iterations have you ever performed?
This award will probably be judged in two rounds. The primary will embrace a panel of judges from Litmus and the second spherical by a panel of exterior electronic mail consultants.
Enter to be thought-about for the Finest Onboarding Electronic mail Sequence
The perfect data-driven electronic mail transformation
Knowledge lets you ship a extra subtle expertise for every subscriber interplay. By counting on metrics to measure what labored (and what did not), you may proceed to regulate your technique to enhance outcomes for your enterprise and your clients.
This class acknowledges electronic mail entrepreneurs who’ve dived into the main points, refined their method, and executed electronic mail transformation with measurable success.
This class will probably be judged in keeping with the next standards:
- What metric(s) did you measure to enhance your electronic mail efficiency?
- How did you identify that this was the important thing metric(s)?
- How did you utilize this knowledge to iterate in your electronic mail?
- What outcomes did you see from the iterations?
- What did you study from this electronic mail that you’ll take ahead?
This award will probably be judged in two rounds. The primary will embrace a panel of judges from Litmus and the second spherical by a panel of exterior electronic mail consultants.
Enter to be thought-about for the very best data-driven electronic mail transformation
Litmus Selection: Finest Electronic mail Design (B2B)
Electronic mail entrepreneurs try to make a human connection by means of the design of every marketing campaign. With every electronic mail creation, they need to think about a listing of vital components, similar to rendering, accessibility, and rising tendencies.
This award lets you showcase an electronic mail design that you just’re actually enthusiastic about, and that had folks speaking lengthy after they left your inbox.
This class will probably be judged in keeping with the next standards:
- Does the e-mail have a transparent structure and hierarchy?
- If relevant, does the e-mail have engaging photographs?
- Do you utilize easy-to-read fonts and typography?
- Are there clear calls to motion?
- Is electronic mail accessible?
This award will probably be judged in two rounds. The primary will embrace a panel of Litmus judges and the second spherical by the Litmus electronic mail group. (Keep tuned for the announcement in Litmus Weekly on November 3, 2022.)
Enter to be thought-about for Finest Electronic mail Design (B2B)
Litmus Selection: Finest Electronic mail Design (B2C)
Designing an electronic mail that evokes motion and checks all of the containers to achieve all audiences generally is a tough activity. However we all know that a lot of you could have mastered the artwork of electronic mail design for B2C clients in 2022.
If this sounds such as you (or your staff), ship us your proudest creation to be eligible for the Finest Electronic mail Design (B2C) award.
This class will probably be judged in keeping with the next standards:
- Does the e-mail have a transparent structure and hierarchy?
- If relevant, does the e-mail have engaging photographs?
- Do you utilize easy-to-read fonts and typography?
- Are there clear calls to motion?
- Is electronic mail accessible?
This award will probably be judged in two rounds. The primary will embrace a panel of Litmus judges and the second spherical by the Litmus electronic mail group. (Keep tuned for the announcement in Litmus Weekly on November 3, 2022.)
Enter to be thought-about for Finest Electronic mail Design (B2C)
Methods to ship your treasured electronic mail:
- Assessment the necessities. Please assessment the particular necessities fastidiously for every award earlier than submitting. you may solely ship a enter, so select correctly.
- Write your entry previous to submitting the shape. As soon as your submission begins, you should have one week to finish the shape once more. Ensure you have all the things prepared earlier than you begin!
- Share your work.<span style=”font-weight: 400;”> Please embrace a title in your entry and a hyperlink to the e-mail marketing campaign so our judges can assessment it. You should use the “view in browser” hyperlink or a instrument like Scope.
- Learn the official guidelines. The Sweepstakes is open solely to authorized residents of Nice Britain (England, Scotland and Wales), the 50 United States and the District of Columbia (“DC”). Ask the Official Phrases and Circumstances for all the main points.
Able to ship?
Our panel of inner and exterior judges cannot wait to see what you have created this yr! To be thought-about, all submissions should be acquired by 11:59 p.m. ET on October 30.
We are going to assessment all entries and announce the winners (and honorable mentions) for every class on December 7, 2022.
Better of luck and we won’t wait to see what superb creations you could have give you for 2022!
Most Modern Personalization Presentation (B2B)
Most Modern Personalization Presentation (B2C)
Finest Ship Onboarding Electronic mail Sequence
Finest Knowledge Pushed Electronic mail Transformation Ship
Finest Ship Electronic mail Design (B2B)
Finest Ship Electronic mail Design (B2C)
– 2022 Email Excellence Awards: Submissions Are Now Open
