31 Social Media Video Statistics for Supreme Marketing ROI | Space Tech

Platforms like Instagram and TikTok, already poised to take on the video content movement, began to reap the rewards very quickly.

At the height of the pandemic, when the majority of the world’s population was at home, we saw a dramatic shift in the types of content that social media users responded to. Suddenly, video content was on the rise, and generic text and static posts became less appealing.

Platforms like Instagram and TikTok, already poised to take on the video content movement, began to reap the rewards very quickly. Of course, this led to some significant changes in terms of the types of video content being produced.

For starters, the videos are now shouted in portrait, in line with the format used by these two platforms. Also, the duration of these clips is much shorter than before.

So now that we’ve got your interest and you’re itching to learn more (don’t try to deny it, we know…), it’s time to look at some interesting social media video stats for 2022 to help you out. rethink your marketing for the best possible ROI.

And, most importantly, it will answer the million dollar question: how much more effective is video marketing?

31 Social Media Stats You Need To Know In 2023

While it’s still a bit early in the year to access 2022 video marketing statistics, we can shed light on some statistics that will be beneficial in developing your marketing strategy for the coming year.

Not only will they help ensure you receive supreme marketing ROI, but they’ll also illustrate why video marketing is so highly effective and why it is best to use it.

Noteworthy On-line Video Consumption Statistics

1. The quantity of the US inhabitants watching video content material elevated to 244.4 million in 2020
2. 97.8% of those content material viewers are between the ages of 18 and 24.
3. However, throughout the 65+ age group, solely 63.8% watch video content material on-line.
4. Video content material receives 21.2% extra engagement than static photos

Video advertising statistics that talk volumes

1. 54% of shoppers search extra video content material from the manufacturers and companies they assist
2. The common web consumer watches roughly 6 hours and 48 minutes of video content material every week.
3. 58% of social media viewers will see the complete video clip posted, so long as it lasts lower than a minute.
4. 86% of entrepreneurs consider that video content material has the potential to assist companies develop considerably.

Social media and the rise of video content material

1. Relating to Fb content material, 81% of companies choose to make use of video content material
2. TikTok had 689 million customers worldwide in 2021
3. YouTube stays the preferred video content material platform, with 89% of entrepreneurs saying they plan to make use of it throughout the subsequent yr.
4. One other platform quick catching on to the video content material development is LinkedIn, with 63% of entrepreneurs saying they’ll use video to advertise their enterprise on the platform.
5. Relating to Instagram video stats in 2022, 58% of entrepreneurs will probably be utilizing Instagram Reels this yr
6. Persevering with with Instagram, 26% of entrepreneurs view Tales as essentially the most useful content material on the platform.
7. Reinforcing the above statistic is the truth that 73% of companies have reported that they’ve attracted a brand new buyer utilizing Instagram Tales.

Statistics of customers of social networks

1. Fb Watch attracts round 1.2 billion customers each month
2. 39% of social media customers have reported that their curiosity in a model has elevated after seeing it on Instagram Tales.
3. In Twittertweets with a video obtain 2.8 occasions extra retweets, 1.9 occasions extra likes and a couple of.5 occasions extra replies
4. Greater than a billion hours of YouTube video content material are consumed every day

Serious about how a lot video advertising will increase gross sales?

1. 80% of entrepreneurs say the ROI from video advertisements has been spectacular.
2. 73% of on-line clients have acknowledged that video content material has helped them make knowledgeable buying selections.
3. 96% of shoppers use video to be taught extra a couple of model and its providing.
4. According to the above statistic, 93% of entrepreneurs reported that video content material on social media helped them land a brand new buyer.
5. It’s believed that 82% of world Web visitors will come from video content material by 2022
6. 240 exabytes of on-line video content material will probably be consumed monthly by 2022

How video is influencing social media advertising

1. 4.55 billion folks had been lively on social media on the finish of 2021
2. 85% of entrepreneurs considered short-form video as the most effective type of social media content material.
3. 64% of on-line entrepreneurs will enhance their funding briefly type movies.
4. 85% of social media customers have acknowledged that they wish to see extra video content material produced by their favourite manufacturers.
5. 66% of shoppers would like to observe a video to study a product, solely 18% would like to learn the textual content.
6. The preferred varieties of on-line video content material embrace social movies, demos, and webinars.

Unleash the ability of video for supreme advertising ROI

If these numbers point out something, they usually clearly do, it is that video is king in terms of content material. Clients are responding to brief, informative movies excess of the typical text- or image-based content material.

If you have not already, now could be the time to look right into a video content material technique in your model. And for those who’ve already been reaping the advantages of video content material, you may know it is necessary to ship new content material typically.

The one query that is still is: are you able to sustain with the booming world of on-line video content material?