Epson has just lately launched its international Local weather Actuality Barometer, which surveys a various group of individuals from completely different backgrounds to realize a deeper understanding of the notion of local weather change. The Philippines is exceptionally susceptible to local weather change, with the nation ranked as one of many nations most affected by excessive climate occasions. Regardless of this, consciousness of and motion on the local weather disaster is advancing at a glacial tempo, the worldwide know-how chief studies in its 2022 Local weather Actuality Barometer.
Within the Philippines, the survey was performed on-line and distributed to greater than 1,000 Filipino shoppers. The native findings offered how attitudes and consciousness are altering because the local weather disaster unfolds, however slowly and inconsistently. To higher perceive and handle the gaps in notion and consciousness of local weather change, Epson has outlined key findings and insights within the Philippines.
Key market findings, international and native comparisons
Within the second half of 2022, the Makati mayor declared a state of climate emergency as temperatures and sea ranges continued to rise, making cities extra susceptible to robust typhoons that set off flooding and landslides. . Regardless of this, greater than half (52%) of Filipinos surveyed as a part of the Local weather Actuality Barometer consider that rising costs and managing insurance policies to spice up the financial system are probably the most urgent considerations that Filipinos governments, companies and residents world wide ought to focus. .
When evaluating international information from the Local weather Actuality Barometer, solely 10.7% of respondents within the Philippines consider that local weather change must be a precedence in all international locations. Against this, 38% of respondents in France and 34.1% in Mexico take into account local weather change to be probably the most urgent situation to be addressed worldwide.
In the case of particular person actions, the Philippines nonetheless lags behind in efforts in comparison with its regional neighbors. Lower than 1 / 4 (17%) of respondents within the Philippines have switched to an electrical automobile to handle local weather change, in comparison with 45.8% in Vietnam and 40.9% in China.
Nonetheless, Epson studies that the Philippines is likely one of the most optimistic on the subject of avoiding local weather change. The bulk (71.9%) of respondents within the Philippines are optimistic that they may keep away from climate disasters of their lifetime, whereas respondents in different international locations are much less optimistic: 36.6% in Canada and 25.2% in Italy .
Views on actuality, affect and motion.
Whereas the expansion in notion is sluggish, a number of efforts are already underway to mitigate the local weather disaster on a person scale. Within the Philippines, Epson has reported on the highest three actions that residents are already taking: (1) Scale back plastic use: 76.5%; (2) enhance recycling habits: 70.1%; and (3) utilizing extra reusable items: 69.2%.
Nonetheless, there are nonetheless appreciable gaps when it comes to what persons are keen to do and sacrifice: (1) solely 17% have switched to an electrical automobile, with 55.6% planning to take action sooner or later; (2) Lower than 1 / 4 (20.5%) have boycotted unsustainable manufacturers, however 33.8% plan to take action sooner or later.
For individuals who have taken actions to mitigate the impression of local weather change, a number of of them are persistently dedicated to those actions: (1) 37.6% have tried to scale back plastic use for greater than a yr and can proceed to take action; (2) 37% have been attempting to recycle for greater than a yr and can proceed to take action; and (3) 30.3% have been attempting to make use of extra reusable objects for greater than a yr and can proceed to take action.
Whereas particular person actions are starting to select up, it’s clear that extra must be achieved, on a bigger scale. Within the Philippines, Epson reported that these three classes have the best impression on residents and are thought-about key drivers for local weather change and motion: (1) adjustments in authorities insurance policies: 42.4%; (2) influencers and key opinion leaders: 39%; and (3) private expertise similar to witnessing the impacts of local weather change: 37.1%.
A shift in priorities: driving more practical local weather motion
Governments, firms and residents should change their priorities to handle the local weather disaster whereas they’ll. To satisfy local weather change targets and keep away from worsening already irreversible harm to the atmosphere, governments should develop sustainability insurance policies, corporations should develop sustainable insurance policies and options, and people should elevate consciousness and speed up life-style adjustments. .
“Epson’s 2022 Local weather Actuality Barometer exhibits progress, but additionally how near-term financial calls for danger distracting governments, companies and people from crucial environmental motion,” stated Masako Kusama, president and director of Epson Philippines. “As a world chief in know-how, our obligation is to refocus our efforts on growing options that assist scale back the environmental impression of our merchandise. By working collectively, we at Epson consider we will all encourage motion and construct a greater future.”
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Climate Reality Barometer 2022 – PH results • Gadgets Magazine
