Creating high quality video content material is the important thing to reaching your social media objectives. Whether or not your social media aim is to create content material that educates, turn into the subsequent Shelly Clouds, or get extra consideration in your content material, you will not obtain it until you create high quality content material.
Video advertising and marketing is an artwork. There is a cause grandmas strolling round in Juicy Couture tracksuits are exploding on TikTok. There’s thought and technique behind it, and I’ll train you the basics of constructing an efficient video advertising and marketing technique and enable you to enhance your video content material on social media.
However first, what’s social media video content material?
For those who’ve spent even 5 minutes on any social networking website, you’ve got most likely seen social media video content material. Even if you happen to’re new to social media, there are many locations the place you might need found social movies, like within the information, or generally even on billboards.
So, more than likely, you might have seen a video from social networks in your time. The preferred social platforms that function video content material are YouTube, TikTok, Instagram, and Fb, however as video content material continues to extend, increasingly platforms are displaying it. From canines snuggling their greatest cat associates to make-up tutorials, there is a video for everybody.
Why is video content material vital on social media?
Video content material is vital as a result of that is the kind of content material that’s now being pushed by social media and due to this fact is the place you’ll get the perfect outcomes. It is also vital as a result of when a buyer is Googling your model, one of many first issues they search for within the search result’s your social media, and in the event that they go to your social media and you are not producing video content material, not to mention high-quality video content material, they could turn into disinterested and look elsewhere. That is the place all manufacturers ought to focus their advertising and marketing efforts.
Principally, I’ll offer you a fast go to creating video content material that may stand out, have interaction your market, and get that ROI.
Fountain
The very first thing it is best to take into consideration is your aim. What do you hope to realize? Did it enhance model consciousness, improve conversions and gross sales, or one thing else? To construct belief between you and your prospects? To amass high quality leads? Increased ROI? Set up a transparent goal that would be the basis on which you’ll construct your content material technique.
In case your aim is model consciousness, chances are you’ll select to showcase your merchandise via demo movies or maybe by partnering with influencers who might share your services or products in your video marketing campaign. If constructing belief together with your prospects is your aim, then categorical your persona, be a part of a trending audio of the week, or make movies speaking about what you are captivated with. To construct belief, you want to present that you’re a human being and that you simply care about your prospects. One of the best ways to do that is to be genuine.
After getting established what your aim is, you want to work in your video technique.
Leaping on an aimless pattern with out ensuring it aligns together with your aim shouldn’t be going to get you the outcomes you are searching for. You want a method in your content material. Your video technique, or lack thereof, would be the cause your content material stands out or falls flat.
Fountain
When growing your technique, it is best to take into consideration these key issues:
1. What sort of video content material does my viewers like?
There are such a lot of several types of movies: how-tos and suggestions, voiceover type movies, style audio, humor, singing, instructional, day within the life, and so forth. Have a look at what appeals to your viewers and what attracts them in and people are the sorts of movies you want to concentrate on.
2. What’s the trending audio proper now?
What audio are the influencers utilizing? – Particularly these in your goal demographic. What sort of music would attraction to your viewers?
3. What are my rivals doing?
Do your analysis and check out what sorts of content material your rivals are producing. Do not copy them (clearly), however thoughts you, take observe and take into consideration doing one thing related.
4. How can I stand out? —OR —What already makes me stand out?
What makes it distinctive? If you’re a model, what makes your model memorable? Do you might have a schtick that you simply do or a persona trait that folks know you for? Lean into that and form your video content material technique round it.
5. How are trending movies edited?
Do you might have fast cuts all through the video? Do you might have introductions? Graphics?
Alongside together with your technique for what sort of content material you’ll produce, you shouldn’t begin filming till you might have your manufacturing so as. The largest mistake you can also make is producing a video that seems to have low manufacturing worth. I am not saying you need to exit and purchase a $10,000 digicam, however it’s important that your movies look like of excessive manufacturing high quality. Notion is all the things… however your video can be more likely to get extra views as a result of social platforms do not like to advertise high quality movies to anybody’s algorithm.
Fountain
Ask your self this:
What are you filming? For those who’re capturing your content material on an iPhone5, I am sorry to say, however it will not minimize it. You want not less than an iPhone 10 (and above) to have the ability to sustain with the standard of video being recorded today. Androids are identified for his or her glorious cameras, so this may very well be a very good choice as effectively. However the professionals definitely movie with common high-definition cameras. If you wish to compete and create content material that stands out, I might advocate that you simply attempt to discover the perfect worth in your cash.
How are you filming your content material? Make sure to shoot vertically for Instagram, TikTok, and Fb. Horizontal photos solely look higher on YouTube. Analysis how video content material is recorded on every platform you’ll be posting to.
How is your lighting? Are you capturing within the solar the place everybody will go blind? Are you in a darkish room the place we are able to barely make out the colour of your hair? Are you below a yellow gentle that could be altering the temper of your video? Lighting is essential. Normally, pure lighting is often the best and makes movies look their greatest. It actually is dependent upon your content material although, as ambient lighting can definitely be efficient if it aligns together with your technique.
Fountain
How is your audio? Relying on the system you are utilizing, the audio could also be nice, however it could additionally not be so nice. Take into account investing in an exterior microphone. They aren’t an enormous funding, however they are going to make a distinction to your movies.
How lengthy ought to your video be? Preserve your video brief and good (until you are capturing for YouTube, as YouTube likes long-form content material). Make sure to make your level throughout the first 3-5 seconds so you do not lose the eye of the particular person scrolling.
Different vital issues to notice:
- Now you can schedule your posts, so plan to share them at the perfect posting instances to optimize your viewers (sometimes 12:00 PM, 4:00 PM, and eight:00 PM for North America).
- Repurpose your video content material – Be sure to share your content material in your web site or it may very well be an important addition to an e-mail advertising and marketing marketing campaign. That means, your web site site visitors or e-mail subscribers might intertwine together with your social media site visitors and higher join with you and your model.
Remaining ideas:
With regards to social media, if you happen to actually wish to see a return in your funding (ROI), then you want to create nice video content material. By making use of all of the following tips, you will create nice content material, affect consumers’ choices, and higher join together with your audience.
For extra suggestions or if you happen to need assistance creating an efficient video technique, TechWyse is right here to assist with all of your social media wants. Name us at: (416) 410-7090
Melissa Melottey is an account supervisor and advisor at TechWyse Web Advertising and marketing. She is liable for managing over 25 accounts, assembly with them commonly and offering strategies for her accounts. She beforehand labored in advertising and marketing and developed content material for a really profitable YouTube channel. Throughout her free time, she finds herself singing, performing and writing scripts for her firm referred to as Camp Sunshine.
–
How to Improve Your Social Media Video Content
