Kyut Skin, K-beauty sunscreen stick by a Malaysian online brand | Tech Fluent

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From 24 to 25, Nur Fathin Zulaikha has a background in aeronautical engineering and a B2 aeronautical engineering license.

In the meantime, her 22-year-old sister is a advisor at Quantum Metallic and is understood to tons of of 1000’s of her on-line followers as NiniComei. With a presence on varied social media platforms, Nini makes posts, TikToks, and YouTube movies about wealth preservation and enhancement.

The 2 sisters have wished to start out their very own enterprise since 2017, once they had been nonetheless college students.

“Nevertheless, attributable to lack of expertise, we entrusted our dream to somebody who claimed to be a ‘certified advisor,’ and we each ended up being scammed by that particular person,” Fathin opened.

The lesson the sisters realized from this expertise was to by no means put their religion and belief in a stranger. Relatively, they believed that it was essential for entrepreneurs to undertake a hands-on strategy whereas working a enterprise.

In 2020, with the encouragement of her mom and late grandmother, Nini and Fathin ultimately based their very own skincare model collectively below the title Kyut Pores and skin. After two years of preparation, the model launched its first (and at the moment solely) product, the Kyut Sunstick in October 2022.

Flip a chore right into a enjoyable routine

Earlier than creating Kyut Pores and skin, Fathin was inconsistent together with his solar safety routine, primarily because of the problem and inconvenience of getting to do it every day.

“I do not discover the enjoyment and enjoyable in placing on skincare,” she admitted. “It is like doing a chore as a substitute of a enjoyable, self-healing routine.”

That is compounded by the truth that, as an aeronautical engineer, Fathin typically needed to work together with her arms within the warmth. This implies it is arduous to continually must reapply her sunscreen.

However Fathin is aware of the significance of solar safety. In 2019, after getting back from a charity journey from Pakistan, her mom’s face developed a really dangerous sunburn leading to extreme hyperpigmentation.

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Picture Credit score: Kyut Pores and skin

“We went to a dermatologist and realized the significance of utilizing and extra importantly reapplying sunscreen,” Fathin shared.

Testing varied varieties of sunscreens, Fathin and her household observed an enormous distinction within the high quality of sunscreens from the choices in Malaysia in comparison with Korea, the place she had first encountered stick sunscreens.

“What’s worse is that the majority Malaysians are unaware of the significance of reapplying sunscreen,” Fathin stated. “The opposite purpose is that the majority Malaysians discover it inconvenient to use sunscreen as they might want to use their arms to reapply it each two to 3 hours.”

However Fathin and Nini imagine that if there are alternatives the place the sunscreen is non-sticky and extra comfy to put on, Malaysians will begin to get pleasure from making use of it.

With this in thoughts, they determined to develop their very own solar safety stick.

A two 12 months effort

Establishing Kyut Pores and skin as a business based mostly skincare firm, Fathin assumed the position of CEO. Having been in enterprise since she was 15 years outdated, Nini was named advertising director. The sisters have additionally enlisted the assistance of her brother to be the finance supervisor.

“And naturally, our mom acts as the principle help and recommendation particular person that we’ll seek the advice of at any time when there’s a drawback to be solved,” added Fathin.

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Picture Credit score: Kyut Pores and skin

From their testing of different manufacturers prior to now, the sisters knew the objects they wished in Kyut Pores and skin. It needed to be mild and appropriate for the Malaysian local weather, and undoubtedly not greasy.

These components sound straightforward sufficient, however the sisters had been very specific with not solely the merchandise, but in addition the design and measurement of the packaging, therefore the 2 years it took earlier than launch.

Kyut Sunstick is made in South Korea, which the sisters think about to be the “pinnacle of skincare and wonder merchandise.”

“To the perfect of my information, our producers right here in Malaysia additionally produce different well-known Okay-beauty model merchandise, however they do not have the right services to supply the sunscreen we wished,” Fathin defined why Kyut Pores and skin determined to work with a Korean producer. .

After the borders reopened final 12 months, the sister visited the laboratory and manufacturing facility in particular person to watch the processes themselves.

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Picture Credit score: Kyut Pores and skin

“The formulation and analysis and growth course of needed to be carried out from scratch, as Malaysians have completely different pores and skin varieties and dwell in numerous climates than Koreans,” Fathin stated.

He acknowledged that the formulation of Kyut Pores and skin’s solar stick is exclusive to his model, because the workforce has signed a non-disclosure settlement and contracts for his or her merchandise.


Kyut Pores and skin’s solar stick is priced at RM79.90, a worth the workforce believes is correct for his or her demographic of urbanites who worth consolation and wholesome pores and skin.

“Right this moment, we dwell in a fast-paced world, so our purpose is to supply a product that does not make utilizing your sunscreen or skincare a chore,” Fathin stated. “As a substitute, we would like our customers to have a enjoyable, efficient and handy expertise utilizing Kyut Pores and skin merchandise.”

Nevertheless, the sunscreen stick just isn’t a brand new thought. There have been many manufacturers that make sunscreen sticks, reminiscent of Dr. Jart, Shiseido, Supergoop, and even Vaseline.

Nevertheless, what Fathin believes units Kyut Pores and skin aside is the connection it has fostered with its customers.

“We all the time share how and the place we produce our merchandise on our social media platforms,” Fathin famous. “We would like our customers to really feel protected and completely satisfied when utilizing Kyut Pores and skin merchandise.”

To additional emphasize transparency, Kyut Pores and skin plans to open a showroom at Wisma Ninicomei, Nini’s constructing positioned in Ampang.

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Picture Credit score: Kyut Pores and skin

Right here, the workforce plans to supply selfie spots, video games, and merchandise for purchasers to peruse.

“It is a manner of appreciating our customers who’ve been supporting us since day one and we’re very grateful for that,” Fathin defined.

Apparently the subsequent Kyut Pores and skin merchandise are already within the works. Prospects ought to anticipate to see a wide range of skincare objects from the model quickly, hopefully with no two-year wait this time.

  • Study extra about Kyut Pores and skin right here.
  • Learn different articles now we have written on Malaysian startups right here.

Featured Picture Credit score: Kyut Pores and skin

Kyut Skin, K-beauty sunscreen stick by a Malaysian online brand