Lisa’s App of the Week: Rev | Cult Tech

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By Lisa Heay, Director of Business Operations at Heinz Advertising

Our Consumer Companies group lately met for a demo with Rev. What an ideal platform, and one which addresses an pressing want in demand era and prospecting.

Rev focuses on offering a greater channeling, in high quality Y quantity. In brief, Rev solutions the query, “Who ought to we be speaking to?”

You might have a listing of goal accounts or a perfect buyer profile created, however nonetheless questioning the place to begin? Which of those accounts is an effective wager?

Rev may help you prioritize your present checklist of targets, or discover a wholly new set you by no means thought to pursue. Not solely that, they create to mild these accounts which can be match and prepared for gross sales. They feed the funnel with high-precision matches to get your funnel operating even higher.

Why is that this essential?

Once you work together with the incorrect prospects. Each step that follows is in useless.

~40% of analysis and output time is wasted. 50-80% of 5-star alternatives are missed and as much as 66% of leads are a poor match and clog the funnel.

That is the place Rev is available in.

They concentrate on measuring and understanding a goal prospect’s propensity to interact, by

  • construct correct focusing on together with your aiCP (synthetic intelligence buyer profile);
  • use that aiCP to create goal account lists and better of all;
  • suits into your present processes.

As an alternative of counting on perceived similarities between your greatest clients, “AICPs supply a extra correct, environment friendly and complete method to goal demand era campaigns than ever earlier than.”

key capabilities

Rev’s key capabilities embrace the next:

  • Type and rating goal lists and incoming leads
  • Prioritize audiences and recommend the proper engagement methodology
  • Identifies 50-80% of extra web new targets
  • Spotlight what your clients and prospects have in widespread
  • Integrates together with your present advertising and gross sales automation techniques like SFDC, Outreach, and ZoomInfo
  • Gives filtering choices for roles and job titles.
  • Monitor contact engagement standing

What makes them completely different? exegraphic

Many corporations concentrate on firmographic knowledge when defining their splendid buyer profile, corresponding to business, firm measurement, location. However Rev is completely different.

They can get what they name exegraphs: how a enterprise is run and operated. Consider it as psychographics from an account’s perspective. Are they early adopters of latest applied sciences or late adopters? Do they use the cloud? Are they targeted on B2B or B2C? Are they danger averse? The checklist goes on.

Rev has over 500 knowledge factors to measure, plus how they’ll distinguish between a great prospect and a nasty one.

Rev knowledge is acquired by a number of sources:

  1. On-line: extraction of firm summaries, LinkedIn, worker particulars, and so forth.
  2. property knowledge
  3. Contracted knowledge sources corresponding to Dun & Bradstreet

However the true profit is its capacity to tie all this collectively to find out how corporations run and purchase.


Getting began with Rev is straightforward. As a buyer, you’ll have a devoted CSM that will help you alongside the best way. It solely takes a couple of minutes to construct your first aiCP primarily based on an preliminary checklist of your high 10-20 splendid clients, and some days to develop customized lenses primarily based on the highest 5-6 exographics. AI will then evaluate the aiCP in opposition to Rev.

Rev even integrates together with your CRM (Salesforce, HubSpot, Dynamics (or any CRM that may settle for CSV enter)) to point out patterns in closed/gained offers, perceive accuracy and tendencies inside your pipeline by alternative standing, and so forth.

After getting your checklist, your group will probably be primed for higher messaging and outbound efforts and can be capable to pursue these accounts extra successfully. The highest accounts may get the 1:1 communication, and the others that won’t hit the goal however are nonetheless worthwhile may enter a 1:Many outreach marketing campaign.

For extra data

To be taught extra about their options, go to

Additionally, take a look at a latest episode of Gross sales Pipeline Radio titled “Leveraging AI to Discover Your Greatest Prospects,” the place Matt Heinz interviewed Rev CEO Jonathan Spier.

Lisa’s App of the Week: Rev first appeared on Heinz Advertising.

Lisa’s App of the Week: Rev