Soccer is usually referred to as “the gorgeous sport.” It may be in comparison with a symphony if the coach was a conductor guiding his “artists”: the gamers.
Prime Video introduced that metaphor to life to advertise the French soccer league Ligue 1 Uber Eats. Because the league’s official broadcaster, Prime Video enlisted French company Marcel to create a bit of leisure that might rival different exhibits on its streaming platform: a symphony during which the masters are Ligue 1 coaches.
The “Ligue 1 Uber Eats Symphony” is an unique composition based mostly on the gestures and physique language of soccer managers. It premiered on Prime Video on February 26 and can stream on stadium screens and on social media.
The mission started when Prime Video commissioned Marcel to have a good time the standard and leisure worth of Ligue 1, defined the company’s artistic director, Jeremie Bottiau.
Prime Video gained the printed rights to Ligue 1 in 2021. In Europe, rivals have dubbed Ligue 1 “the farmer’s league” attributable to its obvious lack of high quality and the dominance of the Paris Saint-Germain group, however Prime Video needs to “elevate the stature” of the league, Bottiau stated.
“We now have stars and high-quality video games,” he added. “We needed to raise that and on the similar time create one thing that was entertaining.”
Therefore the thought of a symphony, one of many highest types of music, was born. Marcel’s artistic, Alexandre Girod, was watching bench digital camera movies of the British soccer group Arsenal when he remembered a driver’s gestures.
a musical problem
Teaming up with Saycet, a French composer of digital music and movie scores, Marcel created the symphony by a novel course of that inverted the everyday manner of conducting an orchestra. Normally, a conductor interprets a rating into gestures. However with this, they needed to create music from the actions of the trainers.
First, the group positioned a single digital camera in entrance of every coach to research and movie their gestures.
Then they broadcast essentially the most evocative of these actions on a display within the Espace Niemeyer auditorium in Paris, in entrance of 70 musicians and choristers. The recorded gestures acted as a conductor, marking the tempo and instructing the musicians within the creation of the symphony.
The ensuing symphony captured the depth and feelings of a match. “Ligue 1 Uber Eats Symphony” will likely be obtainable all through the soccer season.
Importantly, it goals to attraction not solely to soccer followers, but additionally to “skeptics” and individuals who do not normally watch sports activities, Bottiau stated.
Because the composition debuted, Prime Video has obtained some feedback on-line from viewers who stated they weren’t soccer followers however loved the music, Girod added. The observe will likely be obtainable afterward Amazon Music.
“We needed to create a symphony for soccer, by soccer,” Girod stated.
CREDITS:
Advertising and marketing Director: Helen Cowley
Senior Inventive Director: Xuan Pham
Advertising and marketing Lead, Reside Sports activities: Edouard Van Wynsberghe
Senior Model Advertising and marketing Supervisor: Gemma Mayat, Najib Messaoudi
Marketing campaign Producer: Sabrina Belaïba, Ben Walker
Sports activities PR supervisor: Elsa Gueroult
Social Media Supervisor: Antoine Gazel Jauregui
Media Supervisor: Ian Brook
Head of Sports activities: Bernard Chatillon
Company: Marcel
Co-CEO: Pascal Nessim, Charles Georges-Picot
Inventive Administrators: Youri Guerassimov, Gaëtan du Peloux
CEO: Benjamin Taïeb
Inventive Director: Jérémie Bottiau
Editor: Alexandre Girod
Artwork Director: Julien Vergne
Industrial Director: Lucile Wissocq
Group leaders: Quentin Seguret, Clara Bize
Account Supervisor Assistant: Camille Dangoumau
Undertaking Supervisor: Antoine Zago-Meyer
Social Media Technique Lead: Charlotte Giraud-Charreyron
Group Supervisor: Ivana Huc
Body and meeting: Loick Tranier
Cameramen and enhancing: Julien Hannedouche
Producer: Allo
Government Producer: Franck Annese
Director: Lucas Poson
Cinematographer: Ludovic Zuili
Producer: Louise Morand
Key set decorator: Rudy Annese
Publish-production director: Romuald Carruesco
Picture post-production: Allso + Agency
Sound post-production: Durango Studio + Kouz
Sound mixing: Romain Clisson
Composer: Saycet
Orchestrator: Moritz
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Why Prime Video Created a Symphony Where Soccer Coaches Are the Conductors
